Slide

home of true film colors

NEGMASTER 2.1.3 RELEASED

positive workflow in Lightroom / does slide film / configurable batch

TRUE FILM COLORS

Let’s talk about true film colors. What does that mean?

Back in the day, negative film used to be printed in the wet darkroom. This means the film was developed, dried, and then printed, e.g. exposed onto light sensitive photographic paper.
Simply put: The negative was put in an enlarger fitted with a color mixing head shining colored light through a lens on the paper which then was again developed, just like the film. This photographic paper had a specific, usually soft gradation determining its contrast. This, and to counteract possible color casts, color negative films have an orange film base – called orange mask.
If a color negative were to be printed “straight” onto the paper with just white light, it would still have a color cast in most instances. The person operating the enlarger fitted with the color mixing head, thus had to take care of this cast by compensating them with their complementary colors: Cyan, yellow and magenta.
They were professionals in color manipulation, knowing exactly which knob when to turn, and which paper to choose to satisfy the needs of their clients, individually to their taste. Pleasant to the eye. In retrospect, this means that there was no such thing as “a straight print from the negative”. They existed, but they didn’t look great.

In the late 1990s Fujifilm came up with their revolutionary line of Frontier minilabs coupled with film scanners.
While minilabs per se were not a new thing by then, the Frontiers didn´t optically expose the film onto the paper anymore. Instead, the scanned image was corrected for color casts automatically and stunningly accurate – by reading out the DX-code. Then, the scan was digitally exposed onto the paper and subsequently chemically developed inside the machine. After a preview, the scanner operator could do final corrections by hand, if necessary.
-You can read more on this on page 24 of the patent script.-

Frankly put, this means that there is no such thing as “true film color”. Every positive is an interpretation of the negative, and thus is subject to taste and personal preference. Your preference. What you can do, however, is to choose the best tool for working with scans – just like back in the day the right choice of paper was important, today, the right choice of software can make or break a workflow.
To take full advantage of the negative, this software without a doubt is Adobe Photoshop. With Photoshop, you always get the newest features first, and it’s programming interface gives us the unique opportunity to add our own algorithms. In the end, this is not just about emulating the color of traditional wet prints, or minilab scans; but to take advantage of all that negative film has to offer. Like shooting RAW, just with film. But how?
NEGMASTER features ten unique conversion techniques: Each of them is possible interpretation of tonal values, given by the negative. Seven of these “converters” do not change the color hues, retaining maximum conversion accuracy and color fidelity. For those after a specific look, two of them, the “miniLab” and the “RA-4” converters emulate the pleasing colors of the golden age of analog photography by utilizing AI for skin tone, and scene recognition.

Unleash the true potential of your negatives.
Unleash your creativity – with Negmaster.
This is only the beginning. Join now and become a part of the rapidly growing community today!

Minolta Dynax 8000/Kodak Royal Gold 25/Mark Cole

Canon EOS 50/Portra400/Lasse Rotthoff

YOUR BENEFITS

Fun to use but still professional

You don´t need to be a genius to install or use this extension. You even don't need to know anything about photoshop.
NEGMASTER just makes use of Photoshop as a basis.
In most cases you don´t need any button outside the extension.
NEGMASTER comes with installers for MacOS and Windows. Just follow the instructions.

Gives you true analogue tones

NEGMASTER uses Photoshop's brilliant algorithms for inversion. It makes your negatives shine in the most beautiful colors you can get out of negative film. It does not add saturation or contrast if you don´t want it to. Based on this conversion you have a better starting pointfor your edit. The RA-4 and MiniLab converters emulate the tones of darkroom paper and current lab scanners.

It can even do batch processing

To take it even further, i created batch processing scripts.
Set white balance for all images in Bridge or Lightroom, head to the source folder and NEGMASTER saves thousands of inverted images on autopilot in an automagically generated subfolder.
No cropping of film borders. Three clicks. Just works.

Scalability

There is no 512Mpix restriction as in Lightroom. Get your big guns out!
I take care for your feature requests. Just be part of it.
The possibilities of Photoshop are nearly limitless! You want it? Tell me!

It speeds you up!

Once you got used to your new workflow with NEGMASTER you will soon notice that you are significantly faster than with any other software on the market.
This is because all you need is just there! Invert -> create the look you want (or just leave it as is) -> sharpen, ->export -> DONE !
Copy all adjustment layers to the next image -> sharpen -> export -> DONE !
Dust removal is damn fast in Photoshop as well!

Community

My job is to make this extension better. I like to work closely with my customers. Therefore i founded a facebook group in which new developments and ideas are regularly discussed. I am happy to answer questions with easy-to-understand video tutorials so everyone in the group can benefit.

Supports your creativity

I have recreated the profiles of the most well-known lab scanners. Do you need profiles? Well, this depends on your personal taste.
The profiles don't work like the profiles in competing products. They slightly push colors and tones in different pleasing directions. You can even mix them if you like to create your own style.
What i always had in mind was to not destroy analogue tones and keep the results authentic.
But i did not forget those creative minds out there. For you are the "looks". With looks you can emulate diffusion filters, no longer available film stocks and more...
In addition there are countless curves, darkroom paper profiles, sharpening algorithms as well as the improvement of micro contrasts. It's like analog film on steroids!

A BRIEF INTRODUCTION

NEGMASTER is a Photoshop CC extension for inverting film negative scans.
It is aimed at photographers who want their photos to be as true to color as possible.
It allows a complete and efficient workflow.
From RAW-file to export.
Fast.

Not convinced?

Join our group on facebook: https://facebook.com/groups/negmaster